Roots Taps Canadian Icon Seth Rogen as the Face of Its 2025 Holiday Campaign
TORONTO, Nov. 4, 2025 — Roots, the iconic premium outdoor lifestyle brand known for its heritage leather, quality sweats, and distinctive maple leaf spirit, proudly announced actor, writer, and producer Seth Rogen as the face of its Holiday 2025 campaign.
Celebrating Humour, Heritage, and Heart
With over fifty years of rich heritage, Roots continues to blend legacy with modern culture. Partnering with Rogen underscores the brand’s dedication to highlighting talent embodying humour, authenticity, and Canadian pride.
"Anything Roots" Campaign Details
Named “Anything Roots,” the campaign infuses Roots' trademark humour and warmth in a nostalgic, retro-inspired setting. Seth Rogen takes the role of the Roots Holiday Concierge, navigating a flurry of customer calls to solve gifting challenges with wit and genuine Canadian charm.
- Rogen interacts with last-minute shoppers and confused siblings.
- He delivers humorous, heartfelt advice reflecting Roots’ signature spirit.
“Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community,” said Leslie Golts, Chief Marketing Officer of Roots.
“For over 50 years, we have celebrated people who stay true to themselves and their roots.”
The campaign reflects Roots' ongoing commitment to honouring those who remain authentic and connected to their heritage.
Author's summary: Roots honors its heritage and Canadian identity by naming Seth Rogen the face of its 2025 Holiday campaign, blending humour and heartfelt authenticity in a nostalgic celebration.