Fred Sirieix Stars in People’s Postcode Lottery Festive Campaign
People’s Postcode Lottery has launched its biggest-ever multi-channel Christmas campaign, featuring a star-studded cast and dramatic moments. The festive TV ad, created in-house by the lottery and directed by Vince Peone via The Gate, showcases Davina McCall, Emma Willis, and Mike Wedderburn spreading holiday cheer alongside news of the brand’s largest prize pot of £38.2 million.
Daring Skydiving Entrance
Fred Sirieix makes a memorable appearance with a thrilling skydive from the People’s Postcode Lottery’s iconic red blimp. He asks viewers,
“Could your door be the winning one?”and encourages people to sign up before midnight on Sunday, 30 November.
Broadcast and Digital Activation
- The campaign crescendos during the weekend leading up to the sign-up deadline.
- The lottery brand hijacks broadcaster continuity segments with voiceover messages on popular ITV and Channel 4 shows like Gogglebox and I’m A Celebrity.
- To boost reach beyond television, People’s Postcode Lottery partners with Goalhanger Podcasts to feature the campaign on the popular The Rest Is podcast series.
Campaign Highlights
- Largest prize pot of £38.2 million announced.
- Celebrity endorsements by Davina McCall, Emma Willis, Mike Wedderburn, and Fred Sirieix.
- Multi-channel approach including TV, broadcast continuity takeover, and podcast partnerships.
This festive campaign marries thrilling visuals, celebrity presence, and multi-platform outreach to maximize engagement and encourage sign-ups before the crucial deadline.
Author’s Summary
The People’s Postcode Lottery’s festive campaign combines star power, a daring skydiving stunt, and broad media presence to highlight its record £38.2 million prize and boost sign-ups.